My Target Audience include people aged from about 12-21, the young adult categorie. Most would still be students or in there first jobs, both Males and Females are interested in Ed Sheeran and his music. With this in mind I will conduct a survey to find out what sort of videos people of this general age and who are interested in Ed Sheerans music like to see in music videos.
People of this typical social grouping tend to adhere to the 'Two-step flow' theory, they see a piece of media and tend to distribute and pass it on to others, when passing it on to others they obviously have an interest in it and so therefore pass it to those with the same interest making them almost automatically accept what they are viewing.
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